A Fighting Chance to be Seen
You have the vision of being a patient centered provider, a business guru, frame stylist, or knowledgable specialist.
This branding package will allow you to walk amongst others. You will be able to communicate your unique offering and target your dream patient. Through branding and visual design, you will be able to build the practice you envisioned.
3-4 Week Phase
Best Suited For:
Cold starts looking to separate themselves and marking their territory.
competition from larger chains
Patient retention
Phases
Brand Strategy Session
Creative Direction (2x)
Identity System
Delivery
Deliverables
Brand Guideline
Fundamental Identity System
Primary Logo
Color Palette
Typography
Business Card
Patient Retention Post Card
4-5 Week Phase
Best Suited For:
Cold starts and established practices looking to create happy staff and patients.
competition from larger chains
Patient experience and retention
staff retention
Phases
Brand Strategy Session
Creative Direction (2x)
Identity System
Delivery
Deliverables
Brand Guideline
Comprehensive Identity System
Primary Logo
Secondary Logo
Color Palette
Typography
Pattern/ Texture
Business Card
Patient Retention Post Card
Patient Welcome Packet
Staff Collateral (3x)
6+ Week Phase
Best Suited For:
Practices and specialty care looking to define their own eye care experience.
competition from larger chains
Patient experience and retention
staff retention
retail experience
specialty care communication
Phases
Brand Strategy Session
Creative Direction (2x)
Identity System
Experience Design
Delivery
Deliverables
Brand Guideline
Comprehensive Identity System
Primary Logo
Secondary Logo
Color Palette
Typography
Pattern/ Texture
Business Card
Patient Retention Post Card
Patient Welcome Packet
Staff Collateral (3x)
Specialty Care Collateral
Retail Collateral
Frame sales
community engagement
patient education
Simplified Strategy Session
Copywriting
Design
Delivery
Tap Your Community on the Shoulder
Shout out to your local community for all the love you’ve got for eye care. This marketing package is here to provide the needed design collateral to be the local caregiver in eye care and eyewear.
With a consistent tone of voice and unique key messages, your audience will grasp why your reason for reaching out is important. The package is there for year round events that take place at your practice.
Brochures
Trunk Show Promotions
Instagram Reels and Posts
In-Store signage and Posters
Events and Trade Show Collateral
Website Graphics
Counter Cards
Post Cards
You know the type of project you want to take on and are ready to get started. Perhaps you have some idea, but have lingering questions. Whether you’re the former or the ladder, let’s discuss what’s on your mind.
Terms listed based on order of the design process
1) Deliverable
The tangible output, graphic product, that will meet the project’s objective.
2) Brand
A person’s gut feeling about organization, person, or… eye care practice.
3) Brand Strategy Session
A meeting to challenge assumptions. Define goals, identify challenges, and determine the target audience. All those insights are put together towards a creative strategic direction.
4) Moodboard
Visual tool used in the creative process to convey a particular style based on the insights from the brand strategy session. Consists of a collage of images, colors, type and other graphic elements.
5) Identity System
A visual toolkit, including logo, colors, and type, to keep a consistent look and feel. Upholds a brand’s reputation and recognition.
6) Brand Guideline
An instruction manual that explains how to properly apply your new logo and visual language system for all your marketing efforts.